Video

Making short video for X just got much cheaper for anyone willing to work through an API. xAI has added a Lite tier to its Grok Imagine video models, and the headline number is hard to miss: two cents for every second of finished video at the lowest resolution. For creators who test several versions of a clip before posting one, that pricing changes the math of experimenting.

Basketball fans who live on X are getting a dedicated home for the new season. The NBA announced on Monday, October 19, that it is launching a new NBA Gametime experience inside X for the 2026-27 season, alongside a wider rollout of its Tap to Watch links, which point fans from a post straight to the live broadcast of a game.

Going live on X no longer has to start and end inside the X app. The platform has launched an updated livestream API, rebuilt from the ground up, that lets third-party video platforms facilitate X streams and gives creators far more control over how a broadcast is set up, run and moderated.

X is testing a simpler way to pay video creators: show up consistently, post original vertical video, and collect a guaranteed bonus. The new pilot is called the Video Kickstart Bonus, and invited creators who meet its posting target can receive 3,000 dollars, with no requirement to hit a set number of views or engagements.

Football fans who follow games on X now have official numbers behind the conversation. Genius Sports announced on October 15 that it has partnered with X to connect NFL Gametime on X with the NFL's official data, giving fans real-time scores, statistics and insights as games unfold during the 2026 season.

Video quietly became one of the main events on X. The timeline is full of clips, creators post interviews and podcasts natively, and long-form uploads now sit alongside quick hits. What you can post, though, depends heavily on whether you pay for X Premium. Here is how video on X works today.

Grok started as a perk for paying subscribers, but it has grown into the AI layer that runs through the whole X experience. If you have not opened the Grok tab lately, here is what the assistant actually does for everyday users today.